People love a quick solution, and a video, like an explainer video gets the message across quickly and effectively. We’re a fast-moving society that doesn’t necessarily have time to read through a massive amount of copy about your business or its products and services. You’ve probably got something fantastic to say, but a long piece of text isn’t always going to give your story the credit and attention it deserves. Whether it’s a marketing video to showcase a product or a service, an explainer video to train new employees, or a video to demonstrate your company culture and values to the community you serve, a corporate video can show the human side of your business and support you in building long-standing relationships. In fact, trust is fundamental to the success of any company – from both the staff and its consumers. Gaining the trust of a customer or new employee is vital for building relationships. Businesses that use creative video content on their websites have higher conversion rates than those that don’t, while also providing a much more enjoyable user experience.
Illustrate skin#
Yes, Ruth Dickins was convicted of a heinous murder, and sentenced accordingly, but as Lowery makes clear in “Deer Creek Drive: A Reckoning of Memory and Murder in the Mississippi Delta,” status–and skin color–can go a long way toward determining how justice is delivered.If a picture is worth a thousand words, how much is a promotional corporate video worth? A lot, we’d say. The constant turmoil of her father’s suspect business practices in this tumultuous time marked Lowery’s childhood though she made it out, earning awards for her writing from the National Endowment for the Arts and the Guggenheim Foundation.īack in the Delta, though, at a time stamped by social upheavals not seen since the Civil War, Ruth’s indictment and conviction remind us that while some have called the region “‘the most Southern place on Earth,’” and “‘cotton-obsessed and negro-obsessed,’” a place also once thought “the poorest, blackest region in the country,” race certainly mattered. Board of Education of Topeka, Kansas, that sought to desegregate public schools. Lowery uses the story to periodically explain her family’s connection to the Delta, where her father, someone she only later realized was a flim flam man, kept the family always one step ahead of his creditors, while as a teen she had to chart her way through changes–social and cultural–including her desire to come out as a debutante, as well as the decision by Earl Warren’s Supreme Court in Brown vs.
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No one, however, was identified as the culprit, and soon suspicion fell on the daughter, the motive being financial troubles and family strife. Ruth, 42 and married to prominent landowner and planter John Dickins, was described by a family member as “‘plain as an old shoe.’” Claiming she’d encountered “a negro’” running from the scene, police followed Ruth’s assessment and put out alerts.
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‘Pink’ Gorman, who found, 'Clearly, (Thompson had) been severely assaulted, her head and hands ‘all cut up,’ her clothes and body ‘bloody all over.’” Near the body, “A pair of metal pruning shears lay on the bathroom floor next to her head.” Otherwise the scene was oddly tidy.Īnd the murder scene lay open to others even while the investigation continued, the front door wide open and both neighbors and other investigators coming and going without regard to first finding clues. But more about that later.īotched in a host of ways by investigators, including Leland police chief Frank Aldridge and officer Phillip P.
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Author Beverly Lowery, a native of the same Mississippi Delta region, returned to nearby Greenville in 2018 where she was reminded of the long ago tragedy, and picked up the story both to reanimate history, and to revisit the turmoil of her own Delta upbringing, marked by a father who could never seem to find his footing, but who was always about to land on the next big thing.